B2B Companies Using Content Marketing, 2015-2019 [CHART]

Chart: B2B Companies Using Content Marketing, 2015-2019

Content has become a pillar of business-to-business (B2B) marketing. It can drive leads and enable buyers to self-educate along the path to purchase. In recent years, investment in content marketing has increased as more B2B leadership teams buy in to the programs.

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Cost-Per-Lead By Industry [CHART]

Infographic: Average Cost-Per-Lead By Industry

Content creation, online advertising/media placement and branding/public relations are the tactics receiving the most budget allocations, followed by email marketing and traditional ads.

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