Lead Generation
B2B Email Marketing Solution Feature Use [INFOGRAPHIC]
65% of B2B marketers are using targeted email messaging.
Read MoreHow B2B Marketers Are Using Email Marketing [INFOGRAPHIC]
Email is still an invaluable asset to marketers; however, only 30% of B2B marketers are using email marketing as their primary lead generation tactic.
Read MoreCost Of One Qualified Lead [CHART]
More than half of respondents said their organizations invested $50 or less per lead, with the largest group (36%) saying they spent less than $20.
Read MoreMarketers' Priorities For Lead Generation [CHART]
52% of marketers said their top lead gen strategy for the next year was to meet or exceed quantifiable return on investment goals.
Read MoreEffectiveness Of Social Media Scheduling [CHART]
Companies that used a social media publishing tool to schedule their social media posts had 3 times as many leads as those that didn’t.
Read MoreEffectiveness Of Blog Auto-Publishing [CHART]
An analysis of leads generated by HubSpot’s customers indicates that companies that automatically publish their blog posts to social media get 50% more leads.
Read More2012 Lead Generation Budgets [CHART]
According to the study, the tactics that will receive the greatest increases in budget for 2012 include website optimization, social media and SEO. Conversely, the tactics receiving the lowest increases are all outbound, including print advertising, tradeshows and direct mail.
Read MoreLead Generation Content Funnel [ILLUSTRATION]
A graphic illustrating the type of content that is most effective as prospects become sales-ready leads.
Read MoreLanding Page Optimization Tactics For Balancing Lead Quality & Quantity [CHART]
35% of companies require all fields to be completed on their website forms.
Read MoreMarketers' Facebook Advertising Objectives [CHART]
45.9% ranked building awareness and sentiment for their brand as their most important goal.
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