Lead Generation
Effect Of Speed-To-Call On Conversions, November 2012 [CHART]
Phoning a new prospect within a minute of lead generation improves conversion rates by 391% compared to later times making the first call.
Read MoreAd Agencies' Most Effective New Business Generation Tools, October 2012 [CHART]
About 8 in 10 ad agencies believe that the number of opportunities for new business are about the same as last year (34.4%) or have increased (44.8%).
Read MoreTop Content Marketing Objectives For American B2B Marketers, May 2012 [CHART]
BtoB Magazine found that more than half (56%) of US B2B marketers used content marketing to foster greater audience engagement.
Read MoreLeading Content Generation Goals According To B2B Tech Marketers, 2011 vs 2012 [CHART]
Worldwide B2B technology marketers turning to content marketing for more brand-based goals, namely boosting thought leadership and brand awareness.
Read MoreImportance Of Offline Lead Generation Tactics [CHART]
While nearly half of respondents believe the importance of offline tactics has declined over the last three to five years, one-third still believes the importance of these tactics has increased.
Read MoreSocial Media Metrics For Brand Effectiveness, Revenue & Engagement, July 2012 [CHART]
Counting fans was still an important tactic for almost all US marketers (96%). A large percentage of respondents were also measuring traffic to their websites (89%), customer satisfaction (66%) and new customers (62%).
Read MoreB2B Lead Generation Marketers' Effectiveness, September 2012 [CHART]
Just 11% of B2B lead generation marketers describe their marketing as highly effective and efficient.
Read MoreMarketers Who Have Generated Leads & Sales From Social Media By Site [CHART]
Two-thirds of B2C marketers (67%) said they had generated leads from Facebook, and 39% said they saw sales as a result of outreach on the site.
Read MoreMost Popular Lead Generation Tactics [CHART]
Which of the following lead generation tactics does your organization currently use?
Read MoreB2B Lead Generation & Automation [CHART]
Half of business-to-business (B2B) lead generation marketers report using integrated marketing automation in their organizations, while 19% use non-integrated marketing automation and 30% have no marketing automation at all.
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