Lead Generation
B2B Marketing Channels By Lead Volume, November 2012 [TABLE]
When it comes to marketing tactics best suited to turning up high volumes of leads, marketers most frequently cited the work of third-party lead generators at 34%.
Read MoreTop Global B2B Marketing Channels, November 2012 [CHART]
Nearly all B2B marketers surveyed reported maintaining email lists and doing search engine optimization.
Read More2013 Digital Marketing Budget Plans [CHART]
70% of company marketers – who hail mostly from the UK (46%) and other European countries (19%) – plan to increase their content marketing budgets this year, while another 29% will keep them at current levels.
Read MoreObjectives For Video Marketing Efforts, December 2012 [CHART]
The consensus on objectives for online video campaigns of all kinds was that awareness is key—94.6% of respondents were looking to achieve that end.
Read MoreHow SMBs Are Using Customer Relations Management Systems, February 2013 [CHART]
Beyond managing contacts (94%), 65% of SMBs are using their CRM for lead nurturing, and 59% each for email marketing and sales forecasting.
Read MoreTexting Prospects, January 2013 [CHART]
The conversion rate of prospects texted only after a relationship has been developed was 112.6% above the average conversion rate of contacted leads.
Read MoreB2B Social Media Lead Generation & Traffic, 2012 [CHART]
While social media remains somewhat of a bit player in driving B2B website traffic, it accounted for about 5% of leads in 2012.
Read MoreB2B Lead Quantity & Quality By Channel, December 2012 [CHART]
4% rated leads generated from print, radio &TV ads as high quality, tied with display/CPM advertising at the bottom of the list of 14 identified channels.
Read MoreB2C Content Marketing Goals, August 2012 [CHART]
Most content marketing aims to drive pre- and post-sales activity.
Read MoreCustomer Acquisition Tactics Of SMBs, November 2012 [CHART]
Leading the pack of customer acquisition tactics: personal relationships & networking (95%), tradeshows & industry events (89%), & in-person events (86%).
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