Lead Generation Archives - Page 11 of 21

Evolution Of The Marketing Department [INFOGRAPHIC]

This infographic by Adecco illustrates the changing nature of the marketing department.

B2B Buyer Qualification Rates By Time-To-First-Call, December 2013 [CHART]

A phone call to a new prospect within a minute of lead generation improves conversion rates by 391% compared to later times making the first call.

SMBs' Top Marketing Priorities For 2014 [CHART]

A general increase in online presence, including things as basic as setting up a website or online store, was the top priority for 2014 for nearly three in 10 SMB professionals surveyed.

SMBs & Digital Marketing, November 2013 [TABLE]

About one-third of SMBs report spending less than one-third of their marketing budgets on internet or mobile marketing, while about 1 in 8 allocate more than 90% to digital.

Most Important Social Media Marketing Objectives Worldwide, November 2013 [CHART]

Brand awareness and customer engagement were the top social marketing objectives among marketing professionals worldwide for the upcoming year.

Leading Social Media Marketing Objectives, August 2013 [CHART]

38% of US Facebook and 43% of Twitter marketers were more concerned with the quality of audience members added via social efforts.

How Senior Marketers Use Online Video, Q3 2013 [CHART]

While the website was the most popular destination for video content, used by nearly 84% of respondents, almost two-thirds tapped YouTube to post videos.

Areas That Have Benefited The Most From Big Data Use, August 2013 [CHART]

Among US agency and brand executives, 85% said Big Data had yielded more than half of marketing initiatives when it came to increasing insights into consumer behavior.

Rise Of Social Business Use In Companies, 2012 [CHART]

Reputation was of utmost importance in several surveys—in one, seeing a 36% increase as a social business tactic between 2011 and 2012.