Lead Generation
American Brands' Use Of Twitter As A Marketing Tool, March 2014 [CHART]
US brands are most likely to be using Twitter as a marketing tool in order to increase brand awareness.
Read MoreTop Marketing Objectives For Native Mobile Ads, August 2013 [CHART]
Awareness was the top marketing objective for native mobile ads among US digital marketing professionals.
Read MoreUS Online Ad Spending Growth By Channel, 2012-2018 [TABLE]
US mobile search ad spending grew 120.8% in 2013, contributing to an overall gain of 122.0% for all mobile ads.
Read MoreEffective Social Media Tactics According To Fast-Growth SMBs, November 2013 [CHART]
Hypergrowth SMBs in North America had seen the most success in branding, cited by nine in 10.
Read MoreB2B Marketing & Sales Landscape [INFOGRAPHIC]
This infographic illustrates the B2B marketing and sales landscape so you can identify the right strategies and tactics for your organization.
Read MoreSMBs’ Top-Rated Lead Sources, March 2014 [CHART]
Some 28% of small to medium sized businesses rated calls an excellent lead source, while another 38.4% rated them good (66.4% combined).
Read MoreUS Online Ad Spending Growth By Format, 2012-2017 [TABLE]
Programmatic buying, native advertising and viewability all remain topical to digital display advertisers, particularly brands.
Read MoreSales & Marketing Formally Define A Qualified Lead, 2011 vs 2014 [CHART]
Only half of the firms said their sales and marketing departments had an agreed-upon definition of a lead and that percentage hasn’t shifted much in the past 3 years.
Read MoreInternal Marketing Teams' Weaknesses At Online Marketing [CHART]
The professionals surveyed especially lack confidence in their internal marketing teams
Read MoreEffect Marketers Expect From Content Marketing Efforts [CHART]
Respondents see content marketing as being most effective in the upper part of the customer acquisition funnel—especially for awareness-building and customer engagement.
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