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Twitter User Demographics [TABLE]

The percentage of internet users who are on Twitter has doubled since November 2010, currently standing at 16%.

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Demographics Of Social Networking Users [TABLE]

Internet users under 50 are particularly likely to use a social networking site of any kind, and those 18-29 are the most likely of any demographic cohort to do so (83%).

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Select Social Media User Demographics, February 2013 [CHART]

Facebook, which (surprise!) ranks as the most popular social network, used by 67% of respondents, proves particularly appealing to women (72%).

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American Hispanics' Social Shopping Activities, May 2012 [CHART]

While 48% of Hispanics involved social networking sites in their shopping activities, only 31% of non-Hispanics did so.

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American Hispanic Mobile Shoppers By Device, May 2012 [CHART]

Not only are Hispanics more likely than non-Hispanics to use a smartphone, but they’re a lot more likely to shop with it.

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US Hispanics' Digital Media Use vs. Total Shoppers, August 2012 [CHART]

Hispanic consumers were more likely than the average shopper to use a smartphone, as well as text, stream music and video, and use mobile apps.

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American Mobile Banking Customers By Demographic, September 2012 [CHART]

Mobile phone owners who used mobile banking were more likely to be younger, richer and more educated than other mobile users.

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Trendsetting Latino Shoppers, December 2012 [CHART]

Latinos display markedly different shopping habits than their non-Latino counterparts.

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Americans By Ethnicity & Race, 2012 vs 2060 [CHART]

Of the major races and ethnicities in the US, Hispanics are by far the youngest on average, with 40.1% under the age of 21 last year.

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Actions Prompted By Social Ads By Race, December 2012 [CHART]

While 1 in 3 social media users agree that ads on social networking sites are more annoying than other online ads, 15% have shared a social ad.

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