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Latinx

Latinos Identities, February 2013 [CHART]

Latinos are increasingly aspiring to be equally Latino and equally American.

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Americans' Most Popular Movie Genres [CHART]

Asked the types of movies they like to see most in theaters, 61% of American moviegoers chose action and adventure flicks, with comedy (50%) rating as the second-most popular.

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Demographics Of Online Health Care Diagnosis Seekers, September 2012 [TABLE]

40% of women and 30% of American men relied on the Internet to diagnose medical conditions.

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Online Health Seeker Demographics, September 2012 [TABLE]

72% of US internet users and 59% of the general population had looked online for health information within the past year.

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Household Shopping Decision Influence Of Hispanic Men, February 2013 [CHART]

42% of Hispanic men and 55% of Hispanic fathers are the top decision maker for their household’s purchases.

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Social Brand Advocate Demographics, February 2013 [TABLE]

Social media brand advocates are 18% more likely than the average adult to be female, 79% more likely to be Millennials (18-29), and 27% more likely to be Gen Xers (30-44).

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Facebook User Demographics [TABLE]

Facebook remains the most-used social networking platform, as two-thirds of online adults say that they are Facebook users.

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Tumblr User Demographics [TABLE]

Just 6% of online Americans use Tumblr.

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Instagram User Demographics [TABLE]

Thirteen percent of internet users are taking and sharing pictures with Instagram.

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Pinterest User Demographics [TABLE]

Pinterest, the online pinboard, has attracted 15% of internet users to its virtual scrapbooking.

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