Latinx Archives - Page 14 of 20

Latina Television Viewing, 2003 vs. 2013 [CHART]

Over the past decade or so, Hispanic women have moved away from English broadcast TV, cutting their consumption almost by half.

Regretful Social Media Posters By Demographic, July 2013 [CHART]

20% of social media users in the US say they’ve posted something on a social media site that could someday negatively affect an employer’s decision on whether to hire them for a job or allow them to stay at an existing job were they to see it.

Top 10 Social Networks Among US Hispanics, May 2013 [TABLE]

Facebook is the top social site among Hispanics, followed distantly by LinkedIn.

US Hispanic Ad Spending By Media, 2011 & 2012 [TABLE]

Hispanic ad spending was up 11.1% last year, as US marketers spent nearly $8 billion on major media targeted toward Hispanic consumers.

Hispanics’ Mobile Use By Day, July 2013 [CHART]

Among Hispanics spikes on Wednesdays, at 17% of Hispanic females’ weekly activity and 16% for Hispanic males, compared to 14% for the average mobile user.

US Population By Race Or Ethnic Group As Of July 1, 2012 [TABLE]

Asian-Americans were the fastest-growing race or ethnic group in the US last year, growing by 2.9% year-over-year to reach 18.9 million.

Hispanic & African-American Women's Shopping Attitudes, July 2013 [TABLE]

24% of women agree that advertising is an extremely or very important source of information when choosing brands.

US Hispanics' Mobile Activities During Travel, April 2013 [TABLE]

25% or more of US Hispanics said they sought places to eat, stay, shop and entertain themselves while they were on trips.

Hispanics' Pre-Travel Mobile Activities, April 2013 [CHART]

eMarketer estimates that 25.6 million Hispanics—46.9% of this demographic group—will be using smartphones by the end of 2013.

US Broadcast-TV Only Households By Race [CHART]

Among black households, the move toward broadcast-only services has been particularly dramatic, jumping 10 percentage points to 22%.