Landing Page Optimization Archives - Page 3 of 4

Landing Page Optimization Metrics, August 2013 [TABLE]

The greatest percentage considered conversion to be the most useful metric for analyzing the performance of their landing pages.

US B2B Marketers' Budgets, 2011 & 2012 [TABLE]

Marketing automation had the largest year-over-year growth of any area in B2B marketers’ budgets with 233%.

Landing Page Optimization Testing, August 2013 [CHART]

32% of those with a “superior strategy” say they conduct extensive landing page testing, while none of those with an “inferior” strategy do so.

Most Effective vs Most Difficult B2B SEO Tactics, June 2013 [TABLE]

B2Bs’ ratings of most effective SEO tactics were similar to B2Cs’, as updating website content was No. 1 and original content came in just above keyword management.

Most Effective & Most Difficult B2C SEO Tactics, June 2013 [TABLE]

Updating website content came out on top as the most important SEO undertaking, cited by 50% of marketers.

Most Difficult B2C & B2B Email Marketing Tactics, June 2013 [TABLE]

Segmentation ranked as among the top three challenges for both B2B and B2C marketers, cited by 29% and 25%, respectively.

Most Effective B2C & B2B Email Marketing Tactics, June 2013 [TABLE]

The greatest percentage of marketers felt challenged to create relevant and compelling content that will really draw in recipients.

Factors Contributing To Inbound Marketing Success, February 2013 [CHART]

HubSpot has found that virtually all of its customers experienced an increase in traffic since using HubSpot, with a plurality (25.1%) attributing that increase to blogging.

Confidence In Conversion Rate Optimization Best Practices, November 2012 [CHART]

Most companies are employing a variety of conversion optimization best practices but are dissatisfied with their proficiency in them.

Most Popular Email Elements For Testing [CHART]

Which of the following email campaign elements do you routinely test to optimize performance?