Keyword Research
The Student Marketing Lifecycle [INFOGRAPHIC]
This infographic by Oho illustrates the stages of research a prospective student goes through when deciding which college to attend.
Read MoreGoogle Suggest Results For Major Brands [INFOGRAPHIC]
This inforgaphic by AEIR Limited illustrates Google Suggest results for Brand Is… searches for major brands.
Read MoreGoogle’s Top Search Trends of 2013 [TABLE]
The top search trends were a mix of tragedies, technology, and yes, a video sensation that spawned countless imitations.
Read MoreUse Of Site Search Data To Inform Marketing Programs, November 2013 [CHART]
Almost 6 in 10 e-commerce executives from around the world say that they don’t use site search data such as keyword reports and most popular items to enhance their other marketing programs.
Read MoreMajor Retailer's Black Friday Search Surges Entirely Predictable [CHART]
This chart shows search volume from 2004 to present for Target, Walmart, Kmart and Kohls Black Friday search traffic.
Read MoreBiggest Obstacles Toward Achieving PPC Objectives, October 2013 [CHART]
Almost half of respondents saw increased competition that resulted in higher costs per click as the top obstacle they faced in carrying out PPC campaigns.
Read MoreLanding Page Optimization Metrics, August 2013 [TABLE]
The greatest percentage considered conversion to be the most useful metric for analyzing the performance of their landing pages.
Read MoreMost Effective vs Most Difficult B2B SEO Tactics, June 2013 [TABLE]
B2Bs’ ratings of most effective SEO tactics were similar to B2Cs’, as updating website content was No. 1 and original content came in just above keyword management.
Read MoreMost Effective & Most Difficult B2C SEO Tactics, June 2013 [TABLE]
Updating website content came out on top as the most important SEO undertaking, cited by 50% of marketers.
Read MoreB2B Email Metrics By Subject Line Keyword, June 2013 [CHART]
With email volumes on the rise and clutter an issue for recipients, having a strong subject line is as important as ever, particularly as consumers rate the subject line as one of their top motivators for opening an email.
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