Keyword Research
How People Consume The News
Presentation about how people consume the news given by David Erickson & Natalie Wires for the Associated Collegiate Press at the University of Minnesota on July 23, 2010.
Read MoreIndependence Day Search Behavior
A screencast examining how people search around the July 4th holiday.
Read MoreUsing Video For Expert Positioning
A case study for the use of video as an expert positioning tool (or how David Erickson got quoted in Forbes).
Read MoreShaping Opinions Through Search: Gulf Oil Spill Crisis Communications
In this screencast, David Erickson of the e-Strategy Internet Marketing Blog, examines search results pages at Bing, Yahoo!, and Google for a search for “Gulf Oil Spill” and looks at organizations that are running search engine marketing (SEM) campaigns to gain visibility for their point of view within the search results pages in response to Beyond Petroleum’s (BP) Deepwater Horizon oil rig disaster.
Read MoreBeyond Web Analytics
This presentation was given by Kristin Gast and David Erickson of Tunheim Partners on March 25, 2010, at the Minnesota Council of Nonprofits’ Technology and Communications Conference, Remix, Refresh, Reload: Balancing New Media & Traditional Strategy.
Read MoreOnline Communication For Nonprofits
David Erickson discusses various online tools nonprofits can use in their communications programs.
Read MoreWordcloud: Tim Pawlenty's 2010 State Of The State Address
A wordcloud of Minnesota Governor Tim Pawlenty’s 2010 State of the State speech.
Read MoreUsing Analytics To Investigate, Evaluate & Decide
Presentation by Noelle Hawton, David Erickson and Natalie Wires of Tunheim Partners on February 4, 2010, before the Minnesota Council on Nonprofits Communicator Series: Communication to Conversation: Engaging in Today’s World.
Read MoreSearch Engine Optimization For Newspapers Presentation
David Erickson’s presentation about Search Engine Optimization for Newspapers before the Minnesota Newspaper Association conference in Bloomington.
Read MoreNewspaper SEO
A list of tips for Newspaper SEO (Search Engine Optimization).
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