Consumer Psychology In A Recession

An interview with John Quelch, Professor, Harvard Business School. In a tough economy, companies can succeed if they understand their customers’ evolving consumption patterns and fine-tune their marketing strategies accordingly.

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Seth Godin Discusses Tribes

Seth Godin discusses tribes with Loïc Le Meur, why we all need one, and how we should be the best in the world at what we do. Seth also answers why he is not on Twitter.

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