International
Growth Of Marketing Channels & Devices Tops List Of Challenges For Companies Worldwide [CHART]
The poll found that the largest percentage of respondents, 41%, named the growth of marketing channels and devices as the top challenge to their company over the next few years.
Read MoreAd Spending Growth Rates In The UK By Category [TABLE]
Digital ad spending will exceed £5.3 billion in 2012 and is expected to reach £6 billion in 2013, representing 14.2% and 10.9% year-over-year increases.
Read MoreTop Mobile Phone Features In India [CHART]
The mobile phone is helping lift the living standard of India’s masses but most mobile activities are still limited to texting and calling.
Read MoreBusiness Or IT Pros Worldwide Who Own Or Intend To Buy A Tablet [CHART]
Almost double the number of respondents owned iPads vs. Android devices.
Read MoreTablet Ownership Among Business & IT Pros Worldwide
74% of business professionals and 69% of IT staff owned tablets.
Read MoreGlobal Business Social Media Use By Channel [CHART]
Business executives in the US and several countries in Europe (Belgium, France, Germany, the Netherlands and the UK) reported that a majority of their companies were active on social media websites
Read MoreIntended 2012 London Olympics Media Consumption [CHART]
Research from Deloitte indicates that between 15% and 26% of internet users in France, Germany, the UK and US will watch at least some of the games on a PC or tablet—and in Germany, nearly half will watch via the mobile web.
Read More29% Of Companies Don't Do Social Media [CHART]
Companies around the world are adopting social media as part of their business practices, with 61% in 6 US and European markets on Facebook, 39% on Twitter and 29% on LinkedIn.
Read MoreTop 10 Developing Markets With eCommerce Potential [TABLE]
China beats out Brazil as the developing market with the most near-term eCommerce potential, according to a study released in June 2012 by A.T. Kearney.
Read MoreTypes Of Mobile Marketing Currently Used Globally [CHART]
Among those executives already in mobile marketing, optimizing websites for mobile devices held the top spot as the most frequently used mobile marketing technique, cited by 70% of respondents. In second place were mobile apps, used by 55% of these marketers. Interestingly, 49% said they used QR codes, despite some unfamiliarity among consumers with what…
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