International Archives - Page 5 of 70

Global eSports Revenue By Region, 2015 [CHART]

eSports revenues worldwide were forecast to reach $612 million this year.

Almost 7 in 10 ‘opinion elites’ in the 16 countries tracked said that more so than in the past.

Marketers spent an average of $567 advertising to each person in the US last year, according to Strategy Analytics’ calculations.

Client-side marketers worldwide ranked the customer experience as the single most exciting opportunity in 2015, at 22%.

Text messaging is losing its share of the action thanks to the rise of over-the-top (OTT) mobile messaging services such as WeChat.

Nearly 93% of US smartphone users and over 90% of tablet users will install at least one mobile app on such devices this year.

66% of CEOs said they were currently engaged or considering collaboration with customers.

51% of CEOs worldwide planned to enter into new partnerships or alliances in the next 12 months.

46% of marketers worldwide reported using some form of mobile marketing, compared with 23% studied in the prior year.

Apple CarPlay for iPhones sales are expected to surge 2,550% worldwide between 2015 and 2020, from 1.4 million units sold to 37.1 million.