International
Top Global Brands' Twitter Behavior, August 2013 [TABLE]
Global brands are averaging at least 30 tweets per week.
Read MoreEmail Open & Click-Through Rates By Personalization, 2012 [CHART]
63% of consumers in the US and UK believe that they receive so many messages that use their name that it no longer makes any difference to them, recent research suggests. But consumers’ behavior may not support their perceptions.
Read MoreMotivations For Using Digital Media, August 2013 [TABLE]
Compared to consumers in 32 other countries, Americans are among the least motivated to use digital media for self-expression, even using online media typically associated with self-expression (such as blogging) more out of a desire for entertainment.
Read MoreBroadband Subscribers' TV & Movie Sources, August 2013 [CHART]
2 in 3 young US and Canadian subscribers to fixed broadband services (cable, DSL, FTTH) are accessing at least some video programming through over-the-top (OTT) services such as Netflix and Hulu as well as a variety of mobile applications.
Read MoreTriggered Email Marketing Metrics In North America, Q1 2011 – Q1 2013 [TABLE]
To drive greater engagement with email, whether on desktop or mobile, companies are using marketing automation via triggered messaging.
Read MoreEmail Marketing Metrics In North America, Q1 2012 & Q1 2013 [TABLE]
Click-to-open rate dropped 9.6% year over year, and transaction-to-click rate fell 15.6%.
Read MoreEmail Marketing Metrics In North America, Q1 2011-Q1 2013 [CHART]
Nearly one in three emails sent in North America during Q1 2013 were opened—the highest number in recent history.
Read MoreMost & Least Preferred Personalization Tactics, March 2013 [CHART]
Recommendations for products that marketers think the consumer might like came out on top, cited by 48% as the feature they would most like to see in a targeted ad.
Read MoreMost Popular Social Media Sites In United Arab Emirates, Q1 2013 [CHART]
As in much of the Middle East, Facebook is the top social network in the United Arab Emirates (UAE).
Read More10 Most Popular Social Networks Among Germans, December 2012 [CHART]
Facebook is the dominant social network in Germany. Still, internet users in the country turn to Facebook less than any other nation in the EU-5.
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