International
Consumer Attitudes Toward Brand Connections, October 2013 [TABLE]
Brands are failing to perform in the areas consumers deem most important to building and maintaining connections with them.
Read MoreBritish Adults' Attitudes Toward Brand Content Marketing, October 2013 [CHART]
Asked to choose which of 3 options is most true concerning their general attitude towards advertising, 66% of British adults chose the option that they “tolerate” advertising from brands.
Read MoreAttitudes Of Execs Toward Business Data, June 2013 [CHART]
More than 78% of US business and IT executives agreed that if they could harness their data, they’d be a much stronger business.
Read MoreGlobal Ad Spending Growth By Medium, 2012-2015 [CHART]
Between 2012 and 2015, online ad spending should increase by $47.6 billion, or about two-thirds of the $71.7 billion in projected growth.
Read MoreGlobal Email Open Share By Device, August 2013 [CHART]
47% of worldwide emails in August were opened on a mobile device, up 3% from July and an increase of 24% year over year.
Read MoreGlobal Mobile Ad Spending By Region, 2011-2017 [TABLE]
Mobile spending will hit nearly $15.82 billion, representing a whopping 79.7% year-over-year increase.
Read MoreGlobal Ad Spending By Region, 2011-2017 [TABLE]
Global ad spending will rise 2.8% to more than half a trillion dollars in 2013.
Read MoreGlobal Marketing Budgets, October 2011 – September 2013 [CHART]
Global marketing budgets continue to improve.
Read MoreLuxury Buyers' Research Habits, September 2013 [CHART]
More than 9 in 10 luxury buyers search for information prior to making a purchase.
Read MoreGlobal Bot Traffic, Q3 2012 – Q2 2013 [CHART]
In Q2, activity deemed “suspicious” grew to 49% of all traffic for the web advertising ecosystem, up from 43% in Q1, 40% in Q4 2012 and 26% in Q3.
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