International
Global Paid Search Metrics By Region, Q4 2013 [TABLE]
Clicks for paid search increased 12.3% year over year worldwide, although impressions had dropped by just over 10%.
Read MoreGlobal Marketers' Budget Optimism, October 2011 – January 2014 [CHART]
Consistent with various pieces of research indicating that marketing budgets are set for a rise this year, global marketers are retaining a high level of optimism regarding their budgets at the start of this year.
Read MoreTop Weaknesses Of Internal Marketing Teams [CHART]
Business professionals say they are weakest at finding sponsorships/lead sources (2.0 average sore), creating whitepapers (2.0), and doing analysis (1.9).
Read MoreGlobal Ad Spending Growth By Medium, Q1-Q3 2013 [CHART]
Global ad spending across major media grew by 3.2% year-over-year during the third quarter of 2013.
Read MoreCEOs' Most Transformative Global Trends, January 2014 [CHART]
Fully 86% of respondents named tech advances one of their top 3 (of 5) transformative trends.
Read MoreGlobal Online Sales Growth & The Decline Of Showrooming, January 2014 [CHART]
While the store is still the retail channel of choice for a large majority of global consumers, it’s losing share to e-commerce at a rapid rate.
Read MoreGlobal Ad Spending Growth By Medium In 2014 [CHART]
Global ad spending will increase by 5.2% this year, a significant uptick from the predicted growth of 3.2% for 2013, but a slight cut from a prior forecast of 5.4% growth.
Read MoreMobile Phone Internet Users & Market Penetration, 2012-2017 [TABLE]
More than 2.23 billion people worldwide, or 48.9% of mobile phone users, will go online via mobile at least monthly in 2014, and over half of the mobile audience will use the mobile internet next year.
Read MoreGlobal Smart Phone Users & Market Penetration, 2012-2017 [TABLE]
Smart phone users currently account for a majority of mobile phone users in 10 of the 22 countries included in the forecast.
Read MoreGlobal Mobile Phone Users, 2012-2017 [CHART]
The global smart phone audience surpassed the 1 billion mark in 2012 and will total 1.75 billion in 2014.
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