International
Big Data Use By European Marketers, January 2014 [CHART]
82% of European companies either already used big data or planned to do so within the next three years.
Read MoreGlobal Average Monthly Mobile Traffic By Device Type, 2013 & 2018 [TABLE]
Cisco Systems estimated that mobile traffic on wearables would grow 342.3% to hit 345 MB per month in 2018.
Read MoreGlobal Wearable Device Data Traffic, 2013-2018 [TABLE]
Wearable device connections were expected to rise from 22 million in 2013 to 177 million in 2018—a jump of more than 704.5%.
Read MoreUK Smart Phone User Growth By Age, 2012-2018 [TABLE]
58% of survey respondents said they had failed to do so on their child’s personal smart phone.
Read MoreUK Parents Who Have Set Up Parental Controls By Device, March 2014 [CHART]
Wiith video-on-demand watchdog ATVOD recently urging the UK government to do more to protect children from seeing graphic adult material.
Read MoreTop Contributors To Global Ad Spending Growth, 2013-2016 [CHART]
Mobile will be the prime contributor of new ad spending (accounting for 35% of it), and will grow to account for 7.6% of total ad spend in 2016.
Read MoreWestern European Smart Phone Users By Country, 2012-2017 [TABLE]
eMarketer estimates that 22.3 million people in Spain will use a smartphone this year—and the number will reach 26.0 million in 2015, or nearly 54% of the population.
Read MoreMobile Marketing Spending In Spain, 2008-2014 [CHART]
Expenditure on all forms of mobile marketing reached €110.5 million ($147.3 million) last year—an annual increase of 19.9%.
Read MoreAverage Viewability Rates For Video Ads In North America, January 2014 [CHART]
Video ad management and ad-serving platform Vindico found that between September 2013 and December 2013, just 44% of ads served via its Adtricity platform were in-view.
Read MoreMost Effective Tactics For Improving Customer Lifetime Value, April 2014 [CHART]
About 3 in 4 global company marketers (primarily based in Europe) agree that customer lifetime value (CLV) is an important concept for their organization.
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