International
CMOs On The Impact Of Marketing Tech Investments, October 2014 [CHART]
Two-thirds of marketers describe the importance of new technologies to their group’s overall effectiveness and performance as Essential (29%) or Very Important (38%).
Read MoreBarriers To Implementing Personalization, May 2014 [CHART]
Fully 35% of US business-to-consumer marketing professionals said building a comprehensive single view of each customer across all sales and marketing channels was an extreme challenge to broader implementation of personalization.
Read MoreCustomer Communications & Customer Data Integration, July 2014 [CHART]
Senior executives said their companies were using an average of 36 different data-gathering systems and vendors—and some used more than 100.
Read MoreCreative Collaboration, 1960s-Present [INFOGRAPHIC]
This infographic from WebDAM illustrates the evolution of creative collaboration and how technological innovation has shaped that evolution.
Read MoreEnterprise Use Of Social Marketing, September 2014 [CHART]
7 in 10 senior leaders say that senior management believes in the value of social marketing.
Read MorePurchase Considerations For Smart Watches By Select Countries, August 2014 [TABLE]
Price was the top criteria when it came to purchasing a smart watch among smartphone users in the UK, US, Germany and South Korea.
Read MoreGlobal Business Investment Plans, August 2014 [CHART]
Nearly 56% of eMarketer Daily Newsletter readers and visitors to eMarketer.com said they would be spending more on branding-related activities over the next year.
Read MoreAirlines' Ancillary Revenues Worldwide By Region, 2013 [TABLE]
Revenues from add-on purchases like baggage allowances are one factor contributing to direct booking on airline sites.
Read MoreGlobal Market Research Spending In 2013 [TABLE]
Spending on market research grew by 2.8% year-over-year in 2013 (0.7% after adjusting for inflation) to exceed US$ 40B.
Read MoreGlobal Email Inbox Placement Rates [INFOGAPHIC]
83% of permission-based emails worldwide reached the inbox over the past 12 months, with 6% being sent to spam and 11% blocked.
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