Internal Communications
CMOs & CIOs Attitudes On The Need For Marketing/IT Alignment, August 2013 [CHART]
44% of CMOs surveyed from across the world simply don’t believe there’s any need for alignment with CIOs.
Read MoreTop Real-Time Marketing Concerns, July 2013 [CHART]
North American marketers say the complexity of systems required (50%) is the leading concern about real-time marketing.
Read MoreImportance Of Social Business By Organizational Area, July 2013 [CHART]
Social business is most important to marketing, branding, and reputation management, but customer service and audience engagement isn’t far behind.
Read MoreOrganizational Social Integration Rankings, July 2013 [CHART]
This year, 36% of the 2,545 respondents from 25 industries and 99 countries said that social business is very important to their business today, double last year’s 18% ascribing that level of importance.
Read MoreMarketing Channels Used To Leverage Sponsorships, March 2013 [CHART]
88% of companies worldwide used social media as a channel for leveraging sponsorships in March 2013.
Read MoreMedia & Entertainment Strategic Priorities During Digital Transformation, June 2013 [CHART]
Digital’s share of top-line revenue is expected to grow from 47% on average this year to 57% by 2015.
Read MoreAutomating Marketing Decision-Making Process By Channel, 2013 [CHART]
The key to real-time marketing is to use data and analysis to deliver automated real-time messaging, which can rapidly respond to customer actions.
Read MoreTop Benefits Of CEO Social Media Use, May 2013 [CHART]
Executives from around the world surveyed about their CEOs’ social media usage forecast a 50% increase in CEO participation in social media over the next 5 years,
Read MoreChallenges To Increasing The Use Of Data & Analytics For Marketing, 2013 [CHART]
The largest problem seen by executives in using data analytics was the absence of investment in new technology.
Read MoreDigital Capabilities & Confidence In Future Competitiveness, May 2013 [CHART]
Executives at large companies who rate themselves highly in terms of their digital capabilities are more likely to have confidence in their future competitive position.
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