Internal Communications Archives - Page 7 of 14

Americans' Corporate Social Responsibility-Related Actions, October 2013 [CHART]

88% of Americans would stop buying a company’s products if they learned of the company’s irresponsible or deceptive business practices.

Auto Lead Distribution & Conversion Rates, October 2013 [CHART]

Customers that used at least one automated distribution method experienced a conversion rate 87% higher than those who manually or otherwise assigned their leads.

Enterprise Mobile Strategy Objectives, October 2013 [CHART]

Roughly 9 in 10 large companies believe that mobile solutions are “very important” or “important” in their industries.

Concern Over Risks Of Social Media Use, September 2013 [CHART]

71% of respondents indicated their company is concerned with the potential risks of social media use but they believe the risks can be mitigated or avoided.

Importance Of Proving Marketing ROI In Next Year, September 2013 [CHART]

2 in 3 CMOs are feeling pressure from the board to prove marketing’s value.

In-House Marketing Agency Disadvantages, 2008 & 2013 [TABLE]

Forty-five percent of the survey respondents said it would not be as easy to stay on top of key trends with an in-house agency.

Prevalence Of In-House Agency Use, 2008 vs. 2013 [CHART]

58% of client-side marketers report that their company has an in-house agency, a marked rise from 42% in 2008.

Top Factors Affecting Digital Business Initiatives, September 2013 [TABLE]

C-suite executives were most likely to cite senior-management interest or desire to change practices as a top-3 factor of success influencing digital business initiatives,

C-Suite's Support For Digital Business Initiatives, September 2013 [CHART]

31% of C-level execs said that CEOs personally sponsor such initiatives at their organization, a marked increase from 23% indicating that to be the case last year.

CMOs Pressured To Prove Marketing’s Value, August 2013 [CHART]

2 in 3 CMOs are feeling pressure from their board to prove marketing’s value.