Internal Communications Archives - Page 6 of 14

Corporate Cultural Barriers To Digital Transformation, 2013 [CHART]

Fifty-three percent of respondents said the top cultural barrier to digital transformation was competing priorities.

Customer Experience Integration, October 2013 [CHART]

Just 8% of company respondents lay claim to a “very integrated” customer experience – and only 4% of agencies can say the same about their clients.

Evolution Of Strategic Risks, October 2013 [TABLE]

Asked which of a list of risk areas have the most impact on their business strategies, 40% of global respondents to a Deloitte survey cited reputation.

Biggest Obstacles Toward Achieving PPC Objectives, October 2013 [CHART]

Almost half of respondents saw increased competition that resulted in higher costs per click as the top obstacle they faced in carrying out PPC campaigns.

Use Of Marketing Automation To Manage Inbound Marketing, September 2013 [CHART]

Just 16% of B2Cs and 14% of B2Bs reported using marketing automation extensively to manage their inbound marketing.

Urgency Of Digital Transformation, October 2013 [CHART]

More than 1 in 4 executives from around the world believe the time has already come to implement digital transformation across their organizations, and that doing so is already a matter of survival.

Most Disruptive External Forces According To C-Suite, October 2013 [TABLE]

For the second year running, the CEOs around the world rank technology factors as the most important external force shaping the future of their enterprises.

Support For Brands' Global Strategy, October 2013 [CHART]

At least 8 in 10 marketers at the global level agree that they support the global strategy of the brand they are working for.

CMOs Feel Unprepared For Big Data & Social Media, October 2013 [CHART]

82% of CMOs feel underprepared for the “data explosion.”

Marketing’s Growing Influence, October 2013 [CHART]

Marketing is working more closely with the CEO and getting more engaged in big investments.