Internal Communications
Social Media At The Office [INFOGRAPHIC]
This infographic from Thomson Reuters illustrates social media use at the office.
Read MoreShift In Sales Staff From Field To Inside Sales, December 2013 [CHART]
46% describe a slight (34%) or significant (12%) redistribution of sales staff from field sales to inside sales over the past 2 years.
Read MoreMost Requested CRM Software Features, November 2013 [CHART]
8 in 10 B2B marketers agree that CRM systems don’t always capture or provide the information needed when they’re trying to close a high-margin deal.
Read MoreB2B Customer Sales Intelligence, November 2013 [CHART]
B2B enterprises are failing to provide adequate support to their front-line sales forces.
Read MoreSalesforce & Customer Engagement, November 2013 [CHART]
More than 8 in 10 companies using Salesforce believe that customer engagement will overtake productivity as their primary driver of growth.
Read MoreGaps In Online Marketing Talent, November 2013 [CHART]
Fewer than 1 in 10 large enterprise/brand organizations rate their marketing team’s current digital marketing knowledge as strong across all digital areas.
Read MoreHow Senior Marketers Use Online Video, Q3 2013 [CHART]
While the website was the most popular destination for video content, used by nearly 84% of respondents, almost two-thirds tapped YouTube to post videos.
Read MoreRise Of Social Business Use In Companies, 2012 [CHART]
Reputation was of utmost importance in several surveys—in one, seeing a 36% increase as a social business tactic between 2011 and 2012.
Read MoreSales Representatives' Frustrations With Sales Materials, October 2013 [TABLE]
7 in 10 sales reps responding to the survey indicated that they get sales materials from marketing, but 42% of those say that they’re “rarely” or “never” have a hand in the development process.
Read MoreCompanies That Have KPIs To Track Their Digital Transformation, 2013 [CHART]
While 26% of respondents said their company had set key performance indicators (KPIs) to measure return on investment, 57% had not, and 17% simply did not know.
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