Internal Communications Archives - Page 4 of 14

How CFOs & CIOs Changed Business Strategy Due To Big Data, August 2013 [CHART]

Nearly half were simply increasing their capacity for dealing with big data, whether that meant adding human or physical capital.

CMOs' Expanding Roles & International Relationships, March 2014 [TABLE]

CMOs responding to the study feel that their experience with strategy (91%) and general management (72%) sets them up for an enhanced role within the organization.

Benefits & Drawbacks Of Personalization, November 2013 [TABLE]

Heightened consumer demand for messages related to their interests, which explains many of the benefits of personalization cited by executives polled.

Where New Product Ideas Originate, February 2014 [CHART]

Some 51% of high-level executives at media and marketing organizations agree that their top-selling product in 2017 has yet to be invented.

Sales & Marketing Formally Define A Qualified Lead, 2011 vs 2014 [CHART]

Only half of the firms said their sales and marketing departments had an agreed-upon definition of a lead and that percentage hasn’t shifted much in the past 3 years.

Top Strengths Of Internal Marketing Teams [CHART]

Respondents say their organizations excel most at finding opportunities for growth (7.9 average score out of 10),

B2B Marketers & Sales Partnerships, January 2014 [CHART]

Only 8% of B2B marketers say they work in an organization where marketing drives much or all of the revenue and leads growth and lead generation strategies.

Marketers’ Top Online Priorities For 2014 [CHART]

Almost half of marketers wanted increased conversion rates (47%) and increasing and improving brand awareness (46%).

Why Companies Don't Use Big Data, 2013 [CHART]

Lack of education is still the No. 1 thing hindering greater adoption of Big Data by businesses, according to research.

Body Language In Business [INFOGRAPHIC]

This infographic by Gengo illustrates some of the common situations during which body language matters in a business environment.