Influencer Marketing
Top Metrics For Evaluating Influencers, December 2012 [CHART]
Facebook friends and Likes and Twitter followers were among the most important metrics used by brands when evaluating these individuals.
Read MoreMost Influential Sites On Purchase Decisions, December 2012 [CHART]
86% of influencers blogged regularly, and more than half operated between two to five blogs.
Read MoreBreakdown Of Top Brands Digital Marketing Budgets, December 2012 [CHART]
65% of top US brands reported participating in influencer marketing.
Read MoreHow Journalists Worldwide Source Stories [CHART]
via mediabistro.com In their Digital Journalism Study, Oriella surveyed 600 journalists and discovered that more than half (55 percent) used social channels such as Twitter and Facebook to find stories from known sources, and 43 percent verified existing stories using these tools. 26 percent of respondents said that they used social media to find stories…
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