Influencer Marketing
How Bloggers Promote Their Posts, August 2015 [CHART]
When it comes to driving traffic to their posts, 93.2% of US bloggers rely on social media marketing.
Read MoreB2B Decision-Makers' Most Influential Information Sources, March 2015 [CHART]
B2B decision-makers are clear on who they trust, and who influences them, when thinking about what to buy for their firms.
Read MoreSocial Amplification Rate Of US Influencers By Industry, H1 2015 [CHART]
Social amplification rates of US influencers were highest in the electronics category, at 0.66%.
Read MoreSocial Engagement Rate For US Influencers By Industry, H1 2015 [CHART]
The Social engagement rate for US influencers averaged 3.4% in H1 2015.
Read MoreEarned Media Value Of Influencer Marketing By Industry, H1 2015 [CHART]
The average earned media value from US influencer marketing programs was 1.4 times higher in H1 2015 than the overall average in full-year 2014.
Read MoreInfluencer Engagement Challenges, May 2015 [CHART]
Identifying the right influencers was the biggest challenge when rolling out an influencer engagement strategy, cited by 75% of marketers.
Read MoreTop Influencer Marketing Tactics, May 2015 [CHART]
84% of marketing and communications professionals worldwide expected to launch at least one campaign involving an influencer in the next 12 months.
Read MoreMarketers' Top Challenges To Understanding Their Audiences, August 2015 [CHART]
Marketers need to understand who their audiences’ influencers are, as this is the top factor preventing them from better knowing their audiences.
Read MoreWhy Marketers Use Real-Time Marketing Tactics, March 2015 [CHART]
Marketers have embraced real-time marketing tactics to reach a multitude of goals, and their efforts aren’t just limited to social media.
Read MoreHow Bloggers Promote Their Content, June 2014 [CHART]
Nearly all US bloggers promoted their blog posts on social media.
Read More