Influencer Marketing
What Marketers Post On Social Media vs What Consumers Want [CHART]
Measuring ROI is a far greater challenge for social media marketers than determining what content to post, according to a study from Sprout Social. But are marketers in alignment with consumers’ preferences when it comes to post types?
Read MoreTrends Affecting Creative Professionals [CHART]
Artificial intelligence (AI) is more than just a job-eliminating technology. It also has the potential to change how people approach creative work.
Read MoreEffective Tiers Of Influencers [CHART]
There’s a substantial change from a few years ago when macroinfluencers with millions of followers were the most sought-after by brands.
Read MoreInstagram Influence [INFOGRAPHIC]
This infographic from X-Cart illustrates the many ways in which Instagram is exerting its influence as a social media channel.
Read MoreSponsored Post Tactics Used By Instagram Influencers [CHART]
88.9% of worldwide influencers said they were using Instagram for influencer marketing campaigns more than they did one year ago.
Read MoreDigital Marketing Industry, 2018 [INFOGRAPHIC]
This infographic from Digital Ready illustrates the latest trends in digital marketing and offers insights into the state of the ever-changing online marketing landscape.
Read MoreFactors Contributing To Enjoyable Ads [CHART]
Ads that are humorous and from trustworthy brands are most likely to be considered enjoyable and memorable, Clutch has found in a survey of 1,030 US adults. Relevant and informative creative also resonates, per respondents, who said that ads that don’t inform are their most disliked.
Read MoreSponsored Content Labeling By Social Influencers [CHART]
According to a January 2018 survey of influencers worldwide from Zine, 52% of respondents said they labeled their content as sponsored. But the role of marketers in encouraging (or discouraging) disclosure is strong.
Read MoreInfluencer Marketing Tools [INFOGRAPHIC]
This infographic by Izea illustrates influencer marketing tools and provides tips on how to use them.
Read MorePreferred Platforms By Social Influencers [CHART]
A new survey of social influencers worldwide from influencer platform Zine found that nearly 80% of respondents considered the Instagram to be their primary way of collaborating with brands.
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