Social Media Influence On Purchase Decisions [CHART]

Chart: Social Media Influence On Purchase Decisions

Even away from the social feeds, influencer marketing seems to be everywhere these days. Some 4 in 5 marketers believe it to be an effective tactic, with the majority reporting that the ROI they generate is comparable or better than marketing channels.

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Types Of Influencers Used By PR Pros [CHART]

Chart: Types Of Influencers Used By PR Pros

Around half (49.2%) of US PR professionals say they use influencers to get brand stories and key messages out, while close to one-third (32.5%) are considering doing so, according to the results of a recent report by PR News and Meltwater.

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