Household Income
American Mobile Banking Customers By Demographic, September 2012 [CHART]
Mobile phone owners who used mobile banking were more likely to be younger, richer and more educated than other mobile users.
Read MoreAmericans' Hopes For 2013 By Demographics [CHART]
Half of Americans said they would like to improve their financial situation in 2013.
Read MorePurchase Influence Of Online Reviews By Demographics, December 2012 [CHART]
78% of online Americans aged 18-64 agree that online reviews help them decide whether or not to purchase a product.
Read MoreIn-Store vs eShopping Preferences By Demographics, December 2012 [CHART]
59% of the Americans aged 18-64 surveyed online said they would rather make a purchase in-store than on their computer (31%).
Read MoreeCoupon Reimbursements By Income [INFOGRAPHIC]
RevTrax said that ‘areas with higher income levels use the most digital coupons, activating nearly 100% more coupons than those at or around the median.’
Read MoreAmerican Preferences For Ad-Supported Internet Content By Select Demographics, November 2012 [CHART]
Just over one-quarter of 18-64-year-old online Americans are willing to pay a reasonable fee to watch completely advertising & commercial-free content.
Read MoreHoliday Online Deal Seeking By Income, November 2012 [CHART]
Among those intending to purchase holiday gifts, 51.3% of those under $15,000 think that at least one-quarter of their purchases will be discounted.
Read MoreDemographics Of Parents Who've Used Parental Controls On Their Online Teens, September 2012 [CHART]
Higher-income parents were more likely to use parental controls for their teens’ internet usage.
Read MoreDemographics Of Early Adopters, November 2012 [CHART]
While 19% of Americans are eager to be among the first to try new technology products and services, the remaining 81% prefer to wait for those products and services to catch on.
Read MoreDemographics Of Users Of Mobile Banking Services [TABLE]
Online banking is especially prevalent among those ages 18-29, those with higher levels of education, and the African-Americans and Hispanics who own cell phones.
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