GI Generation
American Mommies & The Social Media They Trust For Parenting By Generation [CHART]
Mothers who looked to the web for parenting advice considered blogs to be the most trustworthy social media platform.
Read MoreAmerican Internet Users By Generation [CHART]
While a majority of boomers go online on a typical day, according to the Pew Internet & American Life Project, it’s not the landslide one finds among younger adults.
Read MoreAmerican Email Users By Generation [CHART]
In February 2012 Pew polling, six in 10 boomers reported using email “yesterday,” essentially matching the 30-to-49 and 18-to-29 age groups.
Read MoreBarcode Scanners By Generation, Q4 2011-Q2 2012 [CHART]
Q2 saw more than 16 million mobile barcode scans via ScanLife, as more than 4 million consumers came through the ScanLife system for the first time.
Read MoreDemographics Of American Tablet Owners [CHART]
57.3% of US tablet owners were aged over 35 in the 3-month period ending in June 2012, including almost 1 in 5 aged older than 55.
Read MoreDemographics: Desire To Blend In vs. Stand Out [CHART]
58% of US adults aged under 35 would rather stand out from than blend into the crowd.
Read MoreLocation-Tagging Social Posts By Generation [CHART]
73% of on-the-go mobile consumers aged 25-34 and 75% of those aged 24 and younger location-tag their social sharing posts and pictures.
Read MoreSocial Customer Service [INFOGRAPHIC]
18- to 34-year-olds are more than three times as likely to use social media to complain about a brand or product than those in the 47-to-64 age group.
Read MoreLocation-Based Advertising Usefulness By Generation [CHART]
45% of 13- to 17-year-olds surveyed said they thought location-based ads were more useful than traditional ads.
Read MoreMobile Phone Use For TV Content By Generation [CHART]
32% of cell owners used their mobile devices to find television-related content.
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