GI Generation
Demographics Of Mobile Videographers [TABLE]
44% of cell phone owners said they had used their phones to record video.
Read MoreDemographics Of Mobile Email Users [TABLE]
Half of cell phone owners send or receive email on their device.
Read MoreDemographics Of Mobile Internet Users [TABLE]
More than half of cell phone owners (56%) access the internet through their phone.
Read MoreDemographics Of Text Messagers [TABLE]
Large numbers of cell owners across all demographic groups send and receive text messages, with the exception of mobile phone owners 65 and older.
Read MoreDemographics Of Mobile Phone Photographers [TABLE]
Taking pictures is the most popular cell phone activity and there are only modest differences between demographic groups.
Read MoreDemographics Of Pinterest Users, August 2012 [CHART]
Pinterest shows promising penetration across demographics of age, household income and education level.
Read MoreDemographics Of Tablet Newspaper/Magazine Readers, August 2012 [CHART]
Male tablet users overindexed for both newspaper and magazine reading on the devices, with men making up 57.5% of the newspaper audience and 54.6% of the audience for magazines.
Read MoreTraditional Television Viewership By Generation, Q1 2011- Q2 2012 [CHART]
The 18-24 group, for instance, watched a weekly average of 22 hours and 32 minutes of traditional TV in Q2, about 1 hour and 45 minutes less than they did in Q2 2011.
Read MoreSocial Customer Service Use By Generation, October 2012 [CHART]
47% of American social media users aged 18 and older have used “social care.”
Read MoreCost-Consciousness Of CPG Shoppers By Generation, October 2012 [CHART]
Fully 37% of Gen X adults surveyed buy brands that are on sale, rather than the brands they prefer.
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