GI Generation
Activities Mobile Users Expect To Do Via Their Device By Demographic, October 2012 [CHART]
Banking is top of mind for smart device owners who are increasingly using mobile to accomplish the daily to-do list.
Read MoreGlobal Smart Phone & Tablet App Users By Demographic, September 2012 [CHART]
Millennials were the most likely to use mobile and tablet apps.
Read MoreUS Smart Phone Users By Generation & Manufacturer, May 2012 [CHART]
Millennials are the only generation more likely to own an iPhone than any other handset; in all other age categories, Samsung either led or tied with Apple.
Read MoreUS Mobile & Smart Phone Penetration By Generation, May 2012 [CHART]
Nearly all Millennial consumers owned a mobile phone of some kind and 72% owned smart phones.
Read MoreTraditional TV Viewing By Generation, Q1 2011-Q3 2012 [CHART]
There’s a strong perception that with the rise of social media, mobile device usage, and other such digital trends, youth have put TV on mute, young people are indeed watching less TV, but it’s not a seismic shift, yet.
Read MoreSmart Phone Ownership By Generation [INFOGRAPHIC]
Gen Y is the most likely to own an iPhone. About 29% of the generation say they own one of Apple’s popular smart phones.
Read MoreOnline Retail Spending By Generation, December 2012 [CHART]
87% of the online population visited a retail site in November.
Read MoreThe Ages Of Social Media [INFOGGRAPHIC]
This infographic by Compete illustrates the age breakdown of the top social media sites.
Read MoreAmericans By Race/Ethnicity & Age, 2011 [CHART]
Of the major races and ethnicities in the US, Hispanics are by far the youngest on average.
Read MoreAmerican Preferences For Ad-Supported Internet Content By Select Demographics, November 2012 [CHART]
Just over one-quarter of 18-64-year-old online Americans are willing to pay a reasonable fee to watch completely advertising & commercial-free content.
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