Geo-Targeting Archives - Page 2 of 3

Mobile Behavior By Device Type, March 2014 [TABLE]

Map usage has exploded in the smartphone era, with double-digit gains in users and usage now accounting for billions of minutes of mobile device time each month.

Highly Anticipated Internet Of Things Technologies, May 2014 [CHART]

73% of US adults were unfamiliar with the concept of the Internet Of Things.

Targeting Techniques Of Mobile Advertisers, Q1 2013 vs Q1 2014 [CHART]

79% of campaigns on the xAd platform used the technique in Q1, up from 58% in the year-earlier period.

Top Mobile Marketing Metrics, May 2014 [CHART]

While only 31% of marketers and agencies ran campaigns or promotions directed at mobile users last year, a slight majority 52% plan to run campaigns specific to mobile users this year.

Performance Of Auto Industry Geotargeted Mobile Video Ads By Distance To Dealer, Q2 2012-Q3 2013 [CHART]

Geotargeted ads for dealers within 15 miles of the mobile device being served tended to do significantly better than those served to users farther away.

Mobile Location Targeting Trends, Q3 2012 – Q3 2013 [CHART]

93% of national brand advertising campaigns employed geo-precise targeting (targeting areas that do not conform to standard geo-boundaries) in Q3, up from just 40% a year earlier.

Click-Through Rates For Location-Based Ads By Targeting Type, H1 2013 [CHART]

The use of geotargeted mobile display advertising is on the rise, as are campaign results.

American Moms' Smart Phone Activities, August 2013 [TABLE]

Mothers’ phones are always at hand while shopping in stores, watching TV, in the car, in bed and in the kitchen.

Demographics Of Smart Phone Location-Based Services Users, May 2013 [TABLE]

12% of smart phone owners—as opposed to social media users—actively checked in at locations.

Demographics Of Location-Based Services Social Media Users, May 2013 [TABLE]

Three out of 10 US male and female social media users had their accounts set up to include their locations in their posts.