Silent Generation
Degree To Which Americans Are Concerned About Non-Recipients Reading Their Emails, December 2013 [TABLE]
Three-quarters of US email users—which represent nearly all internet users in the country—are worried about someone reading their email.
Read MoreUS Penetration Among Select Social Networks During November 2013 [CHART]
Some 17% of Millennials (18-34) use Snapchat on a monthly basis.
Read MoreNew Product First Adopters By Demographic, January 2014 [TABLE]
Millennial males were the most inclined to share photos and thoughts each time they tried a new product or service.
Read MoreLikelihood Of Purchase Based On Friend's Social Media Post, January 2014 [TABLE]
68% of 18-to-34-year-old social media users surveyed were at least somewhat likely to make a purchase after seeing a friend’s post.
Read MoreFacebook Brand Page Reach By Age, 2013 [CHART]
Reach among 18-24-year-olds ended the year about 39% higher than it started.
Read MoreConsumers & Brand Engagement By Generation, January 2014 [CHART]
Roughly half of younger US Millennials (18-24) agree that brands say something about who they are, what their values are, and where they fit in.
Read MoreOnline Behavior Of The Home Improvement Customer [INFOGRAPHIC]
This infographic illustrates the online behavior of home improvement customers by generation.
Read MoreAmericans' Movie-Going Frequency By Age, January 2014 [TABLE]
Americans went to about 5 movies on average last year.
Read MoreTechnographic Generational Gap By Device, January 2014 [TABLE]
Gallup measured the penetration rates of 14 consumer electronic devices among 18-29-year-olds and those aged 65 and up.
Read MoreHoliday Purchases via Retailer's Mobile App, January 2014 [CHART]
Roughly one-third of respondents – each of whom own a smartphone, and 65% of whom own a tablet – claimed to have made a holiday gift purchase using a retailer-branded application on a smartphone or tablet during the season.
Read More