Generations Archives - Page 99 of 120

Consumer Sentiment About Community Involvement By Brands, January 2013 [CHART]

61% of online consumers from 31 countries around the world agree that they would like their favorite brands or companies to play a bigger role in their local community.

Americans' Engagement With Brands On Social Networks By Demographic, January 2013 [CHART]

47% of Americans agree that they follow or engage with at least one brand on a social networking site.

American Mobile Banking Customers By Demographic, September 2012 [CHART]

Mobile phone owners who used mobile banking were more likely to be younger, richer and more educated than other mobile users.

Activities Mobile Users Expect To Do Via Their Device By Demographic, October 2012 [CHART]

Banking is top of mind for smart device owners who are increasingly using mobile to accomplish the daily to-do list.

Generation V Social Network Behavior, February 2012 [CHART]

Social networking is also becoming more common among kids, despite being strictly forbidden for those under 13. Once again, gaming is one of kids’ favorite social media activities.

Generation V Mobile Device Use By Age, 2012 [CHART]

54% of 6- to 12-year-olds with access to an internet-enabled phone (and 34% of those accessing any sort of mobile phone) said they used it to play games.

Global Smart Phone & Tablet App Users By Demographic, September 2012 [CHART]

Millennials were the most likely to use mobile and tablet apps.

US Smart Phone Users By Generation & Manufacturer, May 2012 [CHART]

Millennials are the only generation more likely to own an iPhone than any other handset; in all other age categories, Samsung either led or tied with Apple.

US Mobile & Smart Phone Penetration By Generation, May 2012 [CHART]

Nearly all Millennial consumers owned a mobile phone of some kind and 72% owned smart phones.

Traditional TV Viewing By Generation, Q1 2011-Q3 2012 [CHART]

There’s a strong perception that with the rise of social media, mobile device usage, and other such digital trends, youth have put TV on mute, young people are indeed watching less TV, but it’s not a seismic shift, yet.