Generations
Consumer Attitudes Toward Interacting With Companies Online By Generation, December 2012 [TABLE]
Roughly 40% of consumers under 55 (and 54% of consumers over 55) agreed that “companies that listen online are intruding on customers.”
Read MoreAmericans Who Expect Companies To Listen To Them Online By Generation, December 2012 [CHART]
Millennials between 18 to 24 years old were least likely to be aware of companies listening in, although still over three in five knew this went on.
Read MoreWomen Who Abandon Social Media, March 2013 [TABLE]
Among the 86% of North American women surveyed online who have a social media account, 38% are dubbed Defectors, who have stopped (16%) and/or decreased (28%) using at least one social network.
Read MoreAffluents' Multi-Screen Behavior, March 2013 [TABLE]
51% of affluents have engaged with social media about a TV program while watching that program.
Read MoreAmerican Spenders vs. Savers By Generation, March 2013 [CHART]
Compared to the average adult, American Millennials (18-29) are more likely to view themselves as Spenders rather than Savers.
Read MoreInfluence Of The Internet On CPG Brand Decisions By Generation, March 2013 [CHART]
A slight majority of 18-34-year-olds shoppers download coupons from online sources, whether they be manufacturer websites (53%), retailer websites (53%), or couponing sites (55%).
Read MoreTop 5 Types Of Scarce Health Care Information For American Seniors, March 2012 [CHART]
Half of the US seniors it surveyed in March 2012 felt there wasn’t a single online resource where they could find highly credible health information.
Read MoreChinese eCommerce [INFOGRAPHIC]
Alibaba expects e-commerce in China to reach $265 billion this year, up from roughly $194 billion in 2012.
Read MoreAmerican Millennial Teens' Attitudes Toward Offline vs. Online Advertising, February 2013 [CHART]
American teens strongly favor offline over online ads across a variety of measures.
Read MoreOscars 2013 Social TV Chatter On Facebook [INFOGRAPHIC]
This infographic by Facebook illustrates some of the Social Television chatter that occurred during the Oscars broadcast.
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