Generations
Teen & Adult Social Networking Use, 2008-2012 [CHART]
Online teens’ use of social networking sites appears to have leveled out, but more are turning to Twitter.
Read MoreMillennials' Preferred Purchase Methods By Select Product Categories, May 2013 [TABLE]
Webrooming (doing research online and then buying in-store) is actually a far more popular activity among Millennials than showrooming across several product categories.
Read MoreMillennials' Attitudes Toward Shopping By Gender, May 2013 [CHART]
Millennial (18-35) women are 52% more likely than their male counterparts to agree that they “love to shop” (44% vs. 29%).
Read MoreAmerican Smart Phone Users By Age, 2011-2017 [TABLE]
eMarketer estimates smart phone penetration of 3.2% among US children ages 0 to 11, with the lower end of the age range pulling down that rate.
Read MoreDevice Ownership Among American Children & Teens, November 2012 [TABLE]
43% of children ages 3 to 18 used the smart phone, with 65% of that group doing so on a daily basis.
Read MoreAmerican Child & Teen Smart Phone Users By Grade Level, February 2013 [CHART]
19% of elementary school students used smart phones and 42% of middle school students did so as well.
Read MoreTeens Who Lie About Their Age Online, 2012 [CHART]
36% of online teens who are 12 years old admitted to falsifying their age in order to gain access to a website or account.
Read MoreTeens’ Negative Online Experiences, 2012 [TABLE]
4% of teens have posted something online that caused problems for them or a family member, or got them in trouble at school.
Read MoreTeens’ Positive Experiences Online, 2012 [TABLE]
39% of online teens say they have met someone online who became a good friend.
Read MoreTeens' Social Media Reputation Management Activities By Network Size, 2012 [TABLE]
Teens with large friend networks are more active reputation managers on social media.
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