Generations Archives - Page 85 of 120

Demographics Of US Android & iPhone Owners, May 2013 [TABLE]

Android phones had a 12 percentage point lead over iPhones, with 43% of mobile phone owners between 18 to 24 years old on Android smartphones, compared with 31% on the iPhone.

Affluent Shoppers' Preferred Purchase Channels By Demographic, April 2013 [CHART]

The store still won out as the most common place to make a purchase among affluent consumers, cited by 78% of respondents.

B2B Procurers' Online Shopping By Age, June 2013 [CHART]

Millennial B2B buyers are far more likely than their older counterparts to make online purchases.

Americans Who Click On Search Engine Ads By Age, August 2012 [CHART]

US internet users in the 18-to-34 age bracket were much more likely than older respondents—30% vs. 18%—to have clicked on ads in search engines.

American Digital Media Buying Penetration By Generation, 2013 & 2017 [CHART]

95.2% of US millennial adults are estimated to be mobile phone users by the end of the year.

Online CPG Shoppers' Behavior By Age, Q4 2012 [TABLE]

45% of the 18-to-34 cohort (vs. 27% of baby boomers) agreed that they “buy brands on sale vs. preferred brands” when shopping for CPG items.

Characteristics Of Millennials Alcohol Drinkers, May 2013 [TABLE]

71% of American adults aged 21 and older drink some type of alcohol, whether that be beer, hard cider, liquor, wine, or wine coolers, and Millennials (21-34) make up 27% of that group.

Tweens & Young Teen Girls' Attitudes Toward Mobile Ads, May 2013 [TABLE]

65% of the respondents said they’re likely to buy straight from a mobile ad if it offers them a means to do so.

Millennials That Have Been Rejected For A Job Due To Negative Online Content [CHART]

One in ten young people have been rejected for a job because of their social media profile.

How Millennials Spend Their Free Time By Gender, May 2013 [CHART]

58% of Millennial men said they watch TV, with about 4 in 10 saying they listen to or play music.