Generations
Pay-TV & Streaming Service Subscriptions, December 2013 [CHART]
Three-quarters of American adults claim to subscribe to a cable (52%) or satellite (24%) TV service.
Read MoreAverage Size Of Mothers' Social Networks, November 2013 [CHART]
Younger mothers are more likely to be cultivating wider networks on Twitter and Instagram than their older counterparts, and working mothers are similarly more likely to be doing so than stay-at-home mothers.
Read MoreAmerican Social Network User Demographics By Device, Q2 2013 [TABLE]
Among millennials, rates of smart phone and PC usage of social networks were identical.
Read MoreMillennials & Traditional TV, Q3 2012 vs Q3 2013 [CHART]
Millennials (18-34) who don’t subscribe to pay-TV appear to be increasingly relying on over-the-air (OTA) options as their main source of TV programming.
Read MoreWeekly Time Spent Online By US Affluents By Generation, 2011-2013 [TABLE]
Among US affluents with household income of more than $100,000 per year, the amount of time spent online grew nearly one-quarter from 2011 to 2013, at 32.8 hours per week to 41.6 hours per week, respectively.
Read MoreTop Social & Mobile Platforms Among Older Teens, Q3 2013 [CHART]
Facebook remains the most commonly used social platform, with 56% of older teens claiming to have used it in the past month.
Read MoreMost Frequently Watched Video Content By Generation, November 2013 [CHART]
Millennials are still more likely to be found frequently watching TV shows than any other type of video content.
Read MoreOnline Activities Of US Teens, 2012 & 2013 [TABLE]
Fully 87% of American teens said they had sent or received a text message.
Read MoreUS Teen Smart Phone vs Tablet Users By Demographic, 2012 & 2013 [TABLE]
Both smart phone and tablet use saw a large leap among US teenagers ages 13 to 17 between 2012 and 2013.
Read MoreAmericans Willing To Pay More For Green Products By Age, November 2013 [CHART]
About half of Americans agree that they care about the efforts brands are making to help the environment.
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