Generations Archives - Page 68 of 120

How Boomers Learn About New Video Games Or Gaming Hardware, 2013 [CHART]

Older gamers are more likely to find out about new games and hardware through means other than the obvious digital channels.

Seven in 10 gamers over 50 used a PC to play, while four in 10 used a phone or other mobile device.

More than 9 in 10 Americans listen to radio on a weekly basis, with those figures highest among Hispanics (94%) and African-Americans (92%).

Escapism (39%), social (23%), and shopping (12%) were the most popular functions among mothers glued to their mobiles.

More than one-third reported rarely or never allowing their children to use their smartphones.

In the past year alone, the number of US mothers using smartphones increased nearly 34%, BabyCenter reported in September 2013.

While Millennials are indeed watching less TV, it’s not yet as precipitous a decline as one might be led to believe.

Millennial video viewers recalled ads with less frequency than did Gen Xers, no matter what device was being used to watch content.

Video apps emerged as a popular means of watching digital videos across all age demographics.

Millennials were more likely to watch digital videos in almost all content categories than their older counterparts.