Generations
Banking Methods Use By American Millennials, February 2014 [CHART]
88% of US internet users ages 18 to 34 used online banking to pay monthly bills, make deposits and withdraw money.
Read MoreLive Broadcast TV vs. Online TV Consumption, March 2014 [CHART]
Based on a survey of 1,671 adult broadband users who view video on TV.
Read MoreUS Millennials' Most Influential Advertising Medium, March 2014 [CHART]
Not only are young TV viewers in some cases actually watching more TV, but youth are also most likely to say that TV ads influence the way they perceive and value a brand.
Read MoreMillennial & GenX Multiscreeners' Attitudes Toward Ads, March 2014 [CHART]
Respondents are most likely to have noticed and be receptive to TV ads with links to brands’ websites and to TV ads promoting brands’ mobile applications.
Read MoreMillennials' & Xers' Multiscreen Use, March 2014 [CHART]
For young (16-44) multi-screeners in the US, 59% of screen time is spent exclusively with a single device, while the rest is simultaneous screen use.
Read MoreAmericans' Daily Spending – With or Without Children, 2013 [CHART]
Based on telephone interviews conducted Jan. 2-Dec. 29, 2013, on the Gallup Daily tracking survey, with a random sample of 172,556 adults, aged 18 and older, living in all 50 U.S. states and the District of Columbia.
Read MoreOnline Video Viewer Growth In The UK By Age, 2012-2018 [TABLE]
By 2016, the absolute number of 18- to 24-year-olds watching digital video will begin to decline.
Read MoreInformation Sources Millennials Trust Most, March 2014 [CHART]
Millennials are more likely to trust user-generated content (UGC) than other types of media, also tending to find UGC more memorable.
Read MoreAmericans' Comfort With Virtual Currency By Age, January 2014 [TABLE]
Just 18% had used or would consider using bitcoins or similar alternative currencies.
Read MoreMost Popular Social Networks Among Younger Millennials, March 2014 [CHART]
Some 46% of Americans aged 12-24 claim to have ever used Snapchat, making it a more popular choice for this demographic than Twitter (36%).
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