Generations Archives - Page 58 of 120

US Instagram Users By Age, 2012-2016 [TABLE]

Instagram is still largely limited to a pool of millennial and Gen X users.

Types Of Websites Seniors Used To Plan Travel, October 2013 [TABLE]

Consumers ages 49 and older made up the largest share of US hotel guests who booked online, with 34% of the total.

Demographics Of Senior Travelers Who Book Online, October 2013 [TABLE]

83% and 84% of consumers ages 50 and older used websites to book and plan leisure travel, respectively.

The Student Marketing Lifecycle [INFOGRAPHIC]

This infographic by Oho illustrates the stages of research a prospective student goes through when deciding which college to attend.

Reasons American Millennials Switch Brands, March 2014 [CHART]

The vast majority of Millennials believe that brands today will have to work harder to earn their loyalty than they did to earn their parents’ loyalty.

Demographics Of Social TV Enthusiasts, March 2014 [CHART]

Roughly 1 in 6 TV primetime TV viewing occasions involve simultaneous social media use, and about half of that activity is related to TV content.

Millennials' Adoption Of Streaming Video/TV Services, Q4 2012 vs Q4 2013 [CHART]

Younger Millennials (18-24) more likely than the older (25-34) cohort to subscribe to OTT services, with both groups increasing adoption year-over-year.

Where UK Millennials Go To First For News, October 2013 [CHART]

One-quarter of UK teen internet users went to social networks first for news, putting this platform level with TV.

Millennials' Online Banking Activities, February 2014 [CHART]

That millennials use digital banking for its convenience and flexibility explains why the top activities they conducted via online and mobile banking were checking balances or activity.

Millennials Perceived Benefits Of Online Banking, February 2014 [CHART]

Those ages 18 to 34 were turning to digital banking to make their lives easier, as 76% said that online and mobile banking were more convenient.