Generations
Online Purchaser Penetration By Age, 2012-2018 [TABLE]
eMarketer estimates that 36.7% of the US 65-and-older population will make a digital purchase this year—a market of 16.9 million people.
Read MorePersonal Data Consumers Would Share With Their Car For Incentives, May 2014 [TABLE]
When asked what personal data collection/advertising they would allow via connected car systems in exchange for incentives, respondents showed little interest in any of the options.
Read MoreMost Popular Social Apps Among Millennials, June 2014 [CHART]
Roughly one-third of 18-34-year-old smartphone owners used Snapchat in June, per comScore’s figures, making it the third-most popular social media application among this demographic.
Read MoreConsumers & Marketing In An Always-On World [PRESENTATION]
eMarketer Chairman Geoff Ramsey’s keynote presentation delivered at ANA Digital and Social Media Conference.
Read MoreShare Of New-Vehicle Sales By Generation, H1 2013 vs H1 2014 [CHART]
During the first half of this year, Millennials (born 1977-1994) accounted for a larger share of new-vehicle retail sales than Gen Xers (born 1965-1976), the first time this has occurred.
Read MoreSmart Phone Ads That Prompt Action, August 2014 [CHART]
Mobile device owners are developing more favorable attitudes to mobile ads.
Read MoreMillennials' Attitudes Toward The Affordable Care Act, April 2014 [CHART]
81% of US Millennials said they’d trust health insurers to Do The Right Thing.
Read MoreAttitudes Toward Affordable Care Act By Generation, February 2014 [TABLE]
Some 18.7% of 18- to 25-year-olds were uninsured (down from 23.5% in Q4 2013), as were 23.9% of 26- to 34-year-olds (down from 28.2% in Q4 2013).
Read MoreTop Influences Over Youths' Clothing Style & Brand Decisions, July 2014 [CHART]
Clothing is one of teens’ top spending categories.
Read MoreNews Consumption Of Large Tablets Owners, July 2014 [CHART]
Slightly more than 6 in 10 large tablet owners reported using their devices to get news stories or other content provided by news organizations.
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