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Generations

People Who Do Not Trust Social Networks By Age, May 2014 [CHART]

57% had little or no trust at all in social media sites like Facebook or Twitter.

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Americans' Spending Patterns By Generation, August 2014 [TABLE]

Some 45% of American adults claim to be spending more today than they were a year ago, with Millennials (51%) most likely to be loosening the purse strings.

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US Tumblr Users By Age, 2013-2018 [TABLE]

Tumblr’s users are highly concentrated among internet users in the 18-to-24 and 25-to-34 age groups, which represent 52.2% of active users.

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Millennials' Financial Worries By Gender, April 2014 [TABLE]

Finding a good job was the biggest financial concern for US millennial internet users, cited by 66% of Millennials.

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Likely Response To Winning $100,000 By Generation, May 2014 [TABLE]

18-to-36-year-olds were most likely to pay off any existing debt or loans if they were to get so lucky.

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Devices Used To Watch Online Video By Age, October 2013 [TABLE]

Younger US mobile device users watched more digital video overall than older ones.

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Time Spent Watching TV/Movies By Generation & Device, December 2013 [CHART]

For the most part, the younger the person, the more likely he or she is to consume video on a mobile device.

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Silent Generation's Perception Of Their Portrayal In Advertising, August 2014 [TABLE]

6 in 10 members of the Silent Generation agree that they are portrayed in advertising as stereotypes.

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Most Influential Local Facebook Marketing Tactics Among Millennials, August 2014 [CHART]

Local deals and offers on Facebook have a strong pull with youth.

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Demographics Of Online Purchasers By Product Category, June 2014 [TABLE]

Online consumers 68 and older significantly less likely than younger people to have made such purchases in multiple product categories.

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