Generations
Baby Boomers' Housing Plans, November 2014 [TABLE]
Some 63% of Baby Boomers plan to age in place and three-quarters describe their home as one they can stay in as they get older.
Read MoreWhy People Post Online Reviews By Age, November 2014 [TABLE]
Among US internet users who posted online customer reviews, the top reason for doing so was to help others make better purchasing decisions, cited by 62%.
Read MoreTop 15 Advertising Channels For Wealthy Boomers, December 2014 [CHART]
TV ads have the broadest reach among upscale Boomers (those aged 50-68 with household income of at least $75k).
Read MoreUS Population Projections by Age Group, 2015-2060 [CHART]
By 2060, slightly fewer than 1 in 5 (19.8%) of Americans will be younger than 18, down from an estimated 22.9% next year.
Read MoreMobile Streaming By Age Group, December 2014 [CHART]
Some 43% of US smartphone-owning adults used their device to stream music and listen to online radio during the week prior to Deloitte’s survey.
Read MoreHow Visual Search Affects Retail mCommerce, September 2014 [TABLE]
According to data from BloomReach based on performance on its platform, visual source gives a boost to various retail metrics.
Read MoreShare Of Time Spent On Mobile By Category & Generation, November 2014 [CHART]
Forget Millennials. It’s Gen Xers who account for the most time spent on mobile devices across 4 key categories.
Read MoreAmericans’ Attitudes Toward Mobile Payments By Generation, October 2014 [CHART]
Millennials are about twice as likely as older generations to view mobile payments as easier and more efficient than other payment methods.
Read MoreShowrooming vs Webrooming On A Smartphone, October 2014 [CHART]
Consumers are more likely to research a purchase online using a smartphone and then buy it in-store.
Read MoreAmericans Who Use Medical/Health-Related Websites To Research Symptoms, July 2014 [CHART]
60% of US consumers ages 35 to 49 used medical or health-related websites to research symptoms.
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