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Generations

Millennials' Most Memorable TV Commercials For 2014 [TABLE]

Fast food and QSR ads performed well with Millennials (18-33) last year.

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Americans' Assessments Of Their Own Financial Situation [TABLE]

American adults are feeling better about their personal financial situations this year.

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Millennial Women’s Attitudes Toward Fashion, January 2015 [CHART]

Younger women are far more likely than older Millennials to be loyal to only a few fashion brands.

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Social Media Users By Network & Age, November 2014 [TABLE]

18-to-29-year-old US internet users were more likely than any other age group to use Instagram.

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LinkedIn Demographics [TABLE]

Some 28% of online adults are LinkedIn users, up from 22% in August 2013.

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Pinterest Demographics [TABLE]

Some 28% of online adults use Pinterest, up from the 21% who did so in August 2013.

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Instagram Demographics [TABLE]

Some 26% of online adults use Instagram, up from 17% in late 2013.

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Twitter Demographics, 2013 & 2014 [TABLE]

Some 23% of online adults currently use Twitter, a statistically significant increase compared with the 18% who did so in August 2013.

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Facebook Demographics, 2013 vs 2014 [TABLE]

Fully 71% of online adults use Facebook, a proportion unchanged from August 2013.

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US Mobile Newspaper Audience Growth By Demographic, October 2014 [CHART]

Mobile newspaper website usage was basically even for 35- to 44-year-olds, but much higher growth among older women.

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