Generations
US Snapchat Users By Age, Q3 2014 [CHART]
22% of 16-to-24-year-old US internet users had accessed Snapchat within the past month via any device.
Read MoreDemographics Of Snapchat Fans, August 2014 [CHART]
18- to 29-year-olds accounted for 71% of US internet users who had accessed Snapchat in the past 30 days.
Read MoreAttitudes Toward Retailer Ads & Emails, December 2014 [TABLE]
Among US email users who opened and read promotional emails from retailers—72% of internet users studied—fully 80% said they found it useful when a retailer sent them emails featuring recommended products based on what they had previously purchased.
Read MorePinterest Demographics, September 2014 [CHART]
Females likely accounted for a lot of Promoted Pin interaction.
Read MoreHow Often People Tap App Links That Lead To Mobile Sites, December 2014 [CHART]
33% said they used mobile sites and apps with about the same frequency.
Read MoreHow College Students Prefer To Get Information About Products & Services, October 2014 [CHART]
Internet ads got more mentions than TV ads as a preferred way college students like to learn about products or services, albeit not by a vast margin.
Read MoreHow Grandparents Communicate With Their Grandchildren Online, November 2014 [CHART]
68% of US baby boomer and senior internet users owned a PC and 65% had a laptop.
Read MoreBrand Buzz Among Millennials & Minorities, 2014 [TABLE]
While Amazon.com topped the brand buzz rankings among US adults overall last year, Netflix topped the charts among Millennials.
Read MoreMobile Channels LGBT Use To Book Hotels vs Air Travel, November 2014 [TABLE]
Across generations, about 40% of LGBT mobile users reserved hotels through their devices, and more than one-quarter booked flights.
Read MoreLGBTs' Travel-Related Mobile Activities By Generation, November 2014 [TABLE]
Looking at directions and finding restaurant information were the most popular travel-related mobile activities conducted by US LGBT mobile device users.
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