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Generations

Age At Which Parents Will Buy Their Kids A Mobile Phone, December 2014 [CHART]

Turning 12 or 13 years old used to mean entering the Awkward Years. Now, it means entering the mobile world.

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Baby Boomers’ Spending Trends, February 2014 [TABLE]

Baby Boomers on the whole report spending more than they were a year ago.

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Jon Stewart's Media Legacy

Jon Stewart's Media Legacy

Jon Stewart’s media legacy goes well beyond the countless comedians’ careers he helped launch.

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Device Use By Generation, February 2015 [CHART]

Baby Boomers are sticking with laptops and PCs over smartphones and tablets.

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Baby Boomers In The Workforce By Age, February 2015 [CHART]

Almost 8 in 10 of the youngest Baby Boomers are working full-time, part-time or seeking work.

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Amount Millennials Spend Via Social Commerce, Fall 2014 [CHART]

Nearly three-quarters of Millennials spent $49 or less when buying something via Twitter, compared with 54% who said the same about Facebook.

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Why Millennials Follow Brands On Facebook, Twitter or Pinterest, Fall 2014 [TABLE]

US Millennials were most likely to follow a brand or company on Twitter to get a coupon or discount, cited by 85%.

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Female Homeowners' Attitudes Toward Smart-Home Tech, November 2014 [TABLE]

US female homeowners in the under-35 age group consistently overindexed for usage and interest in smart-home technology features when compared with all women surveyed.

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Use & Interest In Smart-Home Tech Among Women Homeowners, November 2014 [TABLE]

In a January 2015 report, IHS forecast that smart-home device shipments worldwide would rise 660% between 2013 and 2018, from 25 million to 190 million.

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Global Appeal Of Self-Driving Cars By Age, November 2014 [CHART]

Two-thirds of consumers with drivers licenses polled worldwide said self-driving cars were appealing.

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