Generations
Wearable User Penetration By Age, 2014-2019 [TABLE]
Wearables are currently most popular among US adults between 25 and 44, who are the most involved in the movement toward data and fitness tracking.
Read MoreDigital Banking Use By Generation, May 2015 [CHART]
More than half of US millennial smartphone users have deposited a check by taking a picture of it.
Read MoreImportance Of Smartphone Camera To Millennials, September 2015 [CHART]
72% of US millennial smartphone users said their device’s camera function was indeed very important to them.
Read MoreMost Popular Social Sites For Teens, October 2015 [CHART]
Instagram continues to be at the top of the heap when it comes to teens’ most important social networks.
Read MoreConsumer Willingness To Pay More For Sustainable Products, October 2015 [CHART]
Consumer inclination to pay extra for sustainable products is on the rise. –
Read MoreSnapchat Users By Age, 2013 vs 2015 [CHART]
Snapchat captured the interest of 36% of marketers surveyed. Each of the top three platforms named was a visual social network.
Read MoreSmart Home Device Ownership By Generation, May 2015 [TABLE]
It isn’t safe to assume smart-home devices only appeal to always-connected Millennials.
Read MoreTrust In Advertising Formats By Generation, October 2015 [CHART]
Millennials report the highest levels of trust in advertising almost all of the 19 formats listed.
Read MoreUse Of Smart Phones For Podcast Listening By Generation, September 2015 [CHART]
Some 29% of smartphone-owning adults listen to podcasts using their smartphones at least once a month.
Read MoreUS Millennial Ad-Blocking, July 2015 [CHART]
A solid majority of internet users ages 18 to 34 are now blocking ads when they view digital content.
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